Automation for Glofox

Glofox, with the lead pipeline kept moving.

Glofox is where members book and pay. The automation we build works on the stretch before that: leads from ads and your website, trials that need a follow-up, and memberships that lapse without a word.

Let’s talk

Start from what’s there

What Glofox covers, and what it leaves.

  • What Glofox already does

    Booking, memberships and payments for boutique studios: yoga, Pilates, martial arts, spin and similar. It already handles late-cancel and no-show fees, automatic waitlists, and email and SMS reminders the day before a class, and it syncs with Mailchimp.

  • Where leads still slip

    Leads from an Instagram ad or a website form don't book themselves. If the first reply comes the next day, the person who was ready to try a class has usually moved on. Trial members finish their classes without anyone asking what's next, and a lapsed membership shows up as nothing more than a status change.

What we automate

How it works, step by step.

  • 01

    Lead into Glofox, answered straight away

    Starts when: someone fills in a trial form on your website or a lead form on an ad.

    1. The lead is created in Glofox, so your team sees it where they already work.
    2. The lead gets an email with trial class times and a booking link.
    3. If they haven't booked within a day or two, a second email goes, then they land on a call list.
    4. A booking stops the follow-up.
  • 02

    Trial follow-up

    Starts when: a trial or intro membership starts.

    1. Membership events from Glofox mark when the trial starts and ends.
    2. Midway through, the member gets a check-in from a coach asking how it's going.
    3. Before it ends, they get the membership options and a link to join.
    4. Joining ends the sequence. If they don't, the owner gets their name to follow up in person.
  • 03

    Lapsed memberships

    Starts when: a membership expires or is cancelled.

    1. The membership event starts a short win-back sequence.
    2. The first email asks why they've stopped, with one-click answers.
    3. Replies go to the owner, and the reasons are tallied month by month.
    4. Anyone who opts out isn't contacted again.

What it connects to

Glofox, wired into the rest.

  • Ad lead forms

    Leads from paid social arrive in Glofox with the ad they came from.

  • Your website trial form

    Trial sign-ups get the same fast reply and follow-up.

  • Mailchimp

    Glofox syncs with Mailchimp natively. Your list and newsletters stay as they are.

  • A lead report

    Leads by source, through to trial and membership, so you can see which ads bring members rather than clicks.

The connection

Through Glofox's API, which you apply for.

Glofox API access is granted on application to ABC Fitness, which now owns Glofox, and it sends signed webhooks grouped into bookings, memberships and access. There's also a Zapier integration, on Glofox's Elite plan, with an action to create leads.

So the first step is the application or checking your plan, and that can take longer than the build. We tell you that up front, before you've committed to anything.

Who it suits

A good fit if…

  • You run a boutique studio on Glofox and advertise for new members.

  • Leads arrive faster than anyone replies to them.

  • Trials end without a clear next step.

If you don't run ads or trials and most members come by word of mouth, the lead automation has little to act on.

FAQ

Glofox automation, answered straight.

Glofox automation

  • Do I need Glofox's Elite plan?

    Only for the Zapier route. The API route needs an application to ABC Fitness instead. We work out which suits you before building.

  • Does this replace Glofox's reminders and waitlist?

    No. Reminders, waitlists and fees stay in Glofox. This adds the lead, trial and lapsed-member follow-up around them.

  • How is this different from your TeamUp page?

    The starting point. Studios on Glofox tend to grow through ads and trials, so the work here starts at the lead. On TeamUp, it starts with intro offers and members going quiet.

Keep reading

  • AI Automation

    Every automation module we build, and how an engagement runs.

  • Studios & salons

    The website, automation and agent work we do for gyms, studios and salons.

  • TeamUp automation

    UK-focused studio management — booking, payments and reporting for independent studios and PT businesses.

  • Phorest automation

    Salon and barbershop management software, well regarded among UK/Ireland independents.

  • All software we connect

    The full reference, by industry and by job.

Ready to stop the leak?

Tell us where enquiries are slipping through, and we’ll show you what to build first.

Let’s talk

Reviewed September 2026.