Web development · Website redesign
Web development and website redesign
- Next.js
- React
- Redesign
- SEO
- Local SEO
- Schema
- AEO
Logica HQ is an AI engineering firm. We design, build and redesign websites that get found on Google and turn visitors into enquiries.
Every site is built with on-page SEO, structured data and AI-search visibility from day one. If you already have a site, a redesign protects the URLs, content and rankings it has earned while the design and code are rebuilt.
Works with your stack
What’s included
Everything under Websites.
Design, build & redesign
- Design & build
- Website redesign
- Copywriting
Get found — SEO & Local SEO
- SEO
- Local SEO
- Google Business Profile
- Citations
- Backlinks
Schema & AI-search visibility
- Schema
- AI-search visibility
Measure & maintain
- Analytics & tracking
- Hosting & maintenance

Website redesign
Signs your site needs a redesign
When the site is slow on a phone, hard to update, missing from the searches your customers make, or getting visits that never turn into enquiries. A redesign rebuilds the design and code and keeps what already works.
A redesign should never cost you the rankings you already have.
We map every URL and ranking page first, so the redirect plan is written before any design starts.
How we build and redesign
Audit, plan, build, launch, then check it worked.
- 01
Audit & plan
- What the business sells and who buys it
- The searches that should find you
- On a redesign: every URL, ranking page and form
- Sitemap, content map & redirect plan
- A real timeline for your scope
- 02
Design & build
- Mobile-first, conversion-led design
- Fast, modern, hand-built front end
- Conversion copywriting for every page
- Content that already ranks, carried over
- Accessible, standards-based markup
- 03
Get found & launch
- On-page & technical SEO
- Local SEO, GBP & citations
- Schema / structured data
- llms.txt & AI-crawler access (AEO)
- 301 redirects & sitemap live on launch day
- 04
Check & maintain
- GA4, call & form tracking
- Search Console & crawl errors watched after launch
- Hosting & maintenance on a retainer
- Ongoing optimisation
How can we help?
Tell us what you need.
The proof
Judge us on this page.
This site is real code, built to the standard we’re pitching you. Before you commit to anything, we’ll give you a plain look at your current site and what’s actually stopping it from converting.
This site, for the record
- Hand-written codeNext.js + React — no page builder, no template
- Structured dataSchema JSON-LD on every page, including this one
- AI-search readyllms.txt live, AI crawlers explicitly allowed
- Performance-tunedMobile-first, measured and optimised before launch
Pricing
Website prices.
5-page website
Custom design and code, copy included.
from £995
10–20 page SEO site
Service and area pages built for search.
from £2,450
Shopify store
Custom theme £3,950; custom e-commerce from £8,950.
from £1,250
Hosting and care
Hosting, updates, monitoring, small edits. E-commerce £79/mo.
from £39/mo
Local SEO
Search work every month, reported plainly.
from £495/mo
Google Business Profile management
Posts and review replies.
from £149/mo
Blog posts
Or four a month for £495.
from £149 each
Fixed prices, agreed before work starts. 30-day refund if it doesn't do what we agreed. Monthly support with no minimum term. AI usage and messaging fees passed through at cost, no markup. All prices
FAQ
Questions, answered straight.
Website redesign
When is a website redesign worth it?
When the site is costing you work. It's slow or awkward on a phone, you can't change a page without calling someone, it doesn't show up for the searches your customers make, or people visit and don't get in touch. If the site is sound and only the look is tired, a lighter refresh costs less, and we'll tell you so.
What do you keep when you redesign a site?
Everything that is earning its place. We record every URL before we start and keep the addresses that rank. Any page that moves gets a 301 redirect to its new home. Content that brings in traffic is carried over and improved where it's thin. Page titles, descriptions and structured data move across, and tracking is set up before launch so you can compare before and after.
Will a redesign hurt my Google rankings?
It can, when old addresses stop working and Google finds dead pages where your rankings used to be. That part is in our control. Every changed URL is redirected, the new sitemap goes to Search Console on launch day, and we watch crawl errors and your ranking pages after launch. Nobody can promise rankings won't move, but they shouldn't move because something was broken.
How do you run a website redesign?
In five steps. Audit: what the current site ranks for, where enquiries come from and what's broken. Plan: the new sitemap, which pages stay, merge or go, and the redirect map. Build: design, copy and code. Launch: redirects, sitemap and tracking go live together. Check: we watch Search Console and your enquiry tracking afterwards and fix anything that slipped.
How much does a website redesign cost?
A redesign is priced as a new build, because the design and code are new. A five-page site is from £995. A 10–20 page SEO site with service and area pages is from £2,450, and a Shopify store is from £1,250. The price is fixed and agreed before work starts.
What's included
What's actually included in a website build?
Design and build, on-page and local SEO, Google Business Profile setup, citations, backlinks, schema/structured data, AI-search visibility (llms.txt and AI-crawler access), analytics and tracking, copywriting, and hosting and maintenance on a retainer. See the full list above — it's not just a design job.
How is this different from just hiring a web designer?
We don't sell “a website” — we sell a site that ranks, gets found, and converts attention into booked work. A designer hands you something that looks good and leaves; that's one sub-service here, not the whole job.
Do you handle SEO too, or just design?
Both, plus local SEO, Google Business Profile, citations, backlinks and schema — the whole path from “nobody can find you” to “the page they land on converts.”
Working with you
How long does a build take?
We haven't published a fixed timeline — it depends on scope, a single site is a different build to site plus local SEO plus schema plus AEO. We'll give you a real timeline once we know what you need, not a generic figure everyone quotes.
Do I need to already have branding or content?
No. Copywriting is part of this pillar, and we can work with branding you already have or keep it simple if you don't.
What happens after launch — do you just hand it over?
Hosting and maintenance are available on a retainer if you want us to keep running it. If you'd rather take it in-house once it's live, that's fine too.
Technical & security
Will this actually get found — on Google, and on AI search?
That's the point of the SEO and AEO sub-services: page structure, schema, and explicit AI-crawler access (llms.txt) so tools like ChatGPT and Google AI can find and cite the site, not just Google's classic search results.
What if I want to leave — do I own the site?
Yes. The build is yours — repo access and hosting can move to an account you control. Ongoing hosting/maintenance is only ever on a retainer you can stop; it was never a condition of owning the site itself.
How do I know the site you build will be any good?
Judge us on this site — real code, built to the same standard we're pitching you — and on a plain look at your current site and what's actually stopping it from converting, before you commit to anything past that.
Ready to stop the leak?
Tell us where enquiries are slipping through, and we’ll show you what to build first.