Published UK redesign prices, side by side
A website redesign in the UK costs anything from about £500 to £80,000, and where a quote lands depends mostly on the size and kind of site. Small studios publish prices under £1,000: Zanet Design in Bournemouth starts its redesigns from £500. At the other end, SpotDev, a HubSpot agency, puts most UK business-to-business redesigns at £15,000 to £60,000, ex VAT. We're Logica HQ and we sell website redesign services, so our prices are in the table too.
| Firm | Kind of site | Published price | What the page lists |
|---|---|---|---|
| Mapletree Studio, Burton | Sites for Burton businesses | From £497 | Custom, minimal design, SEO-ready |
| Zanet Design, Bournemouth | Redesigns of existing sites | From £500; most of its portfolio redesigns came in under £1,000 | No list; reformatting the existing content is the main cost, it says |
| Cloudswitched, London | Up to 5, 15 or 50 pages | £999, £2,499 or £4,999; bigger sites quoted | Redirect mapping, a year's hosting, support after launch |
| SpotDev, HubSpot agency | Business-to-business sites | £10,000 to £80,000 across the UK market, most projects £15,000 to £60,000 | Its estimate of the market, not its own price list |
| Logica HQ | 5 pages, 10 to 20 pages, or a Shopify store | From £995, from £2,450, from £1,250 | Design, code and copy on the five-page site; service and area pages on the larger one |
Each firm's own page, checked 9 November 2026. Only SpotDev's page says its figures exclude VAT. Cloudswitched's FAQ gives £3,000 and £5,000 for its two larger packages, against £2,499 and £4,999 in its package table.
The spread is mostly the job, not the firm. A five-page site for a trade or a clinic, like our £995 one, is days of design and build. A business site on HubSpot with hundreds of pages, integrations and new copy takes months. SpotDev's guide puts a standard HubSpot build at 12 to 14 weeks.
Do you need a redesign, or would a refresh do?
A refresh changes the look of the site you already have, a redesign reworks its design, content and structure on the same foundation, and a rebuild replaces the platform underneath. In the list below, each sign says which one it points to. One sign is the odd one out: if the site doesn't show up for your customers' searches, a redesign alone won't fix that, because it also needs search work.
- It's slow or awkward on a phone (redesign).
- You can't change a page without paying someone (rebuild).
- It doesn't show up for the searches your customers make (search work, not a redesign alone).
- People visit and don't get in touch (redesign).
- The theme or platform no longer gets updates (rebuild).
- You need something the old site can't hold, such as online booking or a shop (rebuild).
If the site is sound and only the look is tired, a refresh costs less. Mecanik, a UK web developer, separates a redesign, which keeps much of the underlying foundation, from a rebuild, which replaces the site entirely. It also advises a lighter refresh when a site only looks dated.
If several of those sound like your site, our website redesign page shows how we rebuild a site while keeping the pages that already rank.
Seven things that move a redesign quote
Pages
Count the pages the new site will have, not the old one. Cloudswitched prices by band: up to 5, 15 or 50 pages.
Copy
New words are often the biggest line nobody budgets for. SpotDev puts copywriting at about £1,500 for guidance up to about £14,000 for full agency copy.
A platform change
Moving from one platform to another, say WordPress to Shopify, adds a migration. SpotDev puts a migration on its own at £8,000 to £18,000 for the business sites it builds.
A shop
Every product, category and checkout page has to move and still work. Our Shopify store starts from £1,250, and a custom theme is £3,950.
Forms and integrations
Quote forms that feed a CRM, booking systems and payment links all need rebuilding and testing on the new site.
Redirect mapping
Matching every old address to a new one is careful work on a big site, and not every quote includes it. Cloudswitched lists it on all three of its priced packages; ask anyone else whether theirs does.
Accessibility
A rebuild is the cheapest moment to meet WCAG 2.2, the accessibility standard public sector sites must meet at AA level. The same GOV.UK page reminds every UK service provider of its duty to make reasonable adjustments under the Equality Act 2010.
A worked example for a 12-page trade site
A heating engineer's site has 12 pages: home, eight service and area pages, about, reviews and contact. It runs on a theme that no longer gets updates, it's slow on a phone, and the quote form emails nobody in particular. The owner wants the same pages, the same addresses where they rank, and a quote form that sends the job details to the office.
The build
Our 10 to 20 page SEO site, with service and area pages built for search, is from £2,450. At Cloudswitched, 12 pages falls in the up-to-15-pages package at £2,499, which includes a year's hosting.
Hosting and care
Ours is £39 a month for hosting, updates, monitoring and small edits, which is £468 over the first year.
Redirects
None of the 12 addresses has to change, so the redirect map is short. Any page that does move gets a 301 redirect.
First-year total
£2,450 + £468 = £2,918 at our prices.
Ask each firm to quote the same page list and the same copy, or the quotes won't compare. There's more on what a trade site needs on our tradesmen website page.
Will a redesign lose your Google rankings?
A redesign loses rankings when old addresses stop working, and that part is avoidable. Google's guidance on site moves recommends permanent redirects, such as 301 and 308, from each old URL to its new one. It says to keep them "for as long as possible, generally at least 1 year", and to update your sitemaps and internal links.
Record every URL
Export every address the old site has, and mark the ones that bring in search traffic or enquiries.
Map old to new
Give each old address a new home. A page with no equivalent should return a 404 or 410, as Google's site-move page says.
Launch everything together
Redirects, the new sitemap and the updated internal links go live with the new design. Google treats a permanent redirect as a signal that the new page should be the one it shows.
Watch Search Console
Check crawl errors and your ranking pages in the weeks after launch, and fix any address that slipped through.
Expect some movement either way. Google says a small to medium-sized site "can take a few weeks for most pages to move", and that rankings may fluctuate while it recrawls. That's normal. Dead pages where your rankings used to be are not.
What a redesign costs after launch
The build fee isn't the whole bill. Hosting, security updates and small edits carry on every month, and platforms such as Shopify or HubSpot charge their own subscription on top. Our hosting and care is £39 a month, or £79 for an online shop. Every build price is on our full price list. Ask every firm what the site costs to keep running in year two.
A redesign is also the moment to check that your Google Business Profile points at the right pages. Our Google Maps guide covers that part.
Questions to ask before you accept a redesign quote
- How many pages does the price cover, and what does each extra page cost?
- Is copywriting included, or do I supply the words?
- Is redirect mapping included, and will I see the map before launch?
- Which platform will the new site run on, and can I edit it myself?
- Does the price include VAT?
- Who owns the design, the code and the domain when it's finished?
- What do hosting and support cost after the first year?
- How will you check rankings and enquiries after launch?
Quick answers
What does a five-page website redesign cost?
A five-page website redesign costs from about £500 at small studios such as Zanet Design, £999 at Cloudswitched for up to five pages, and from £995 with us, copy included.
Is it cheaper to refresh a website or rebuild it?
Refreshing a website on its existing platform is cheaper than rebuilding it. A rebuild that replaces the platform costs about the same as a new site, which is how we price it.
How long does a website redesign take?
A website redesign takes weeks for a small site and months for a large one: SpotDev puts a standard HubSpot build at 12 to 14 weeks. Google then needs a few weeks to move most pages of a small to medium-sized site.
Is copywriting included in a website redesign?
Copywriting is often left out of a website redesign quote, and SpotDev puts it at about £1,500 for guidance up to about £14,000 for full agency copy. Copy is included in our five-page site from £995.
Do I need a website redesign or better SEO?
Spend on SEO rather than a website redesign if the site is already fast, easy to edit and bringing in enquiries. Our local SEO is £495 a month.