What does a website for tradesmen need?
Everything on it should make it easier to ring you or ask for a quote. These are the parts that do that work.
A page for every job you do
Boiler swaps, rewires, roof repairs. One page each, so you can show up when someone searches for that exact job.
A page for every area you cover
Written for the towns you actually work in. Never one page copied twenty times with the town name swapped.
Your number one tap away
Click-to-call at the top of every page, so someone on a phone can ring you without hunting for it.
A quote form that reaches your phone
A few short questions and room for photos. It lands on your phone the moment it's sent.
Your Google Business Profile tied in
The same name, number, services and areas as the site, linked both ways.
Reviews where people decide
Your Google reviews, shown on the pages people read just before they ring.
Fast on a phone
Built and tested phone-first. Someone with water coming through the ceiling isn't searching from a desk.
Which pages should a trade website have?
| Page | What it's for | What goes on it |
|---|---|---|
| Home | Tells a visitor in one screen what you do and where | Your trade, your area, your number and your reviews |
| One page per service | Gets found for that job | What the job involves, what changes the price, photos of your own work, a quote form |
| One page per area | Gets found for your trade in that town | The jobs you do there and how to book |
| Reviews and accreditations | Answers "are they any good?" | Your Google reviews, trade body memberships and insurance |
| Contact | Turns a visitor into an enquiry | Click-to-call, the quote form, and WhatsApp if you use it |
A 5-page site suits one main trade in one area. More services or more towns is what the 10–20 page SEO site is for.
How do tradesmen get found on Google?
Mostly in two places: the map results, and the ordinary results under them.
The map results come from your Google Business Profile. The ordinary results come from the pages on your site. A page about one job in one town has a better chance of ranking for that search than a home page that lists everything.
So we build the site and the profile to agree with each other, down to the name, number, services and areas. Our guide to getting on Google Maps covers the profile side.
After someone rings or fills in the form
The site brings the enquiry in. Winning the job depends on what happens next, and most of that can run without you.
- Missed-call text-back: a call you can't take on a job gets a text back in your name, so the caller waits for you.
- Quote follow-up: every quote you send is chased politely until the customer replies.
- Review requests: when a job's done, the customer is emailed a link to leave a Google review, with one reminder.
Each one is bought separately, so you can start with the site and add them later.
How we build a trade website
- Audit: a free call where we look at your current site, your Google profile and how enquiries reach you now.
- Plan: the page list, the services and areas it covers, and one fixed price. You sign off before we start.
- Build: custom design and code, with the copy written for you and every page tested on a phone.
- Launch: the site goes live tied to your Google Business Profile, with call clicks and form sends tracked so you can see what each page brings in.
- Then the systems: text-back, quote follow-up and review requests, connected to your phone and the quote form.
How much does a website for a tradesman cost?
A 5-page site costs from £995. A 10–20 page SEO site, with a page per service and per area, costs from £2,450.
Both are fixed prices with the copy included, agreed before we start. The systems behind the site are priced separately, below.