Pricing
Fixed prices for everything we build.
Websites from £995. Automations from £295 + £79 a month. Custom AI agents from £3,450. Below what UK agencies typically charge, with no minimum terms.
Start here
The first step is free.
Growth audit
What we'd fix first, whether or not you go ahead.
Free
Discovery sprint
For bigger builds. Credited in full against the build.
£1,250
AI roadmap
£2,950
Team training
Half day, up to 12 people. Full day £1,950.
£995
What things cost
Five kinds of work, one price list.
The most-asked prices for each. Every service page shows the full list for that service.
Websites
from £995
Custom-coded sites, e-commerce and the search work that gets them found.
- 5-page website£995Custom design and code, copy included.
- 10–20 page SEO site£2,450Service and area pages built for search.
- Shopify store£1,250Custom theme £3,950; custom e-commerce from £8,950.
- Hosting and care£39/moHosting, updates, monitoring, small edits. E-commerce £79/mo.
- Custom e-commercefrom £8,950
Automations
from £295 + £79/mo
Modules that answer, follow up and remind, so no enquiry goes cold.
- Lead system bundle£795 + £329/moSpeed-to-lead, missed-call text-back, review engine and quote follow-up together.
- Missed-call text-back£295 + £79/moTexts at cost (about 3–4p each).
- Review engine£195 + £99/moReview requests after every finished job.
- Website chat agent£1,250 + £89/moAnswers questions and captures leads, hands over to a person.
- WhatsApp AI assistant£1,750 + £99/moMeta's message fees at cost.
- AI receptionist£1,450 + £249/moInbound calls answered 24/7. Call minutes at cost.
- SMS campaigns£495 + £99/moTexts at cost.
- Invoice chasing£1,250 + £79/mo
Custom AI
from £3,450
Agents built around how your business actually works.
- Simple agentfrom £3,450 + £249/mo
- Multi-step agentfrom £8,950 + £449/mo
- Complex systemfrom £18,500 + £995/mo
- Outbound AI callingfrom £4,950 + £399/moMinutes at cost.
- Computer visionfrom £7,950
- Data pipelines and scrapingfrom £995 + £249/mo
- API integrationfrom £1,950Two-way from £5,950.
Apps and products
from £6,950
Dashboards, portals, web and mobile apps, and SaaS products.
- Internal dashboard or portalfrom £6,950
- Booking system or client portalfrom £12,950
- Web app MVPfrom £12,500
- Mobile appfrom £14,950Standard from £34,950; complex from £69,500.
- SaaS product, MVP to v1from £24,500 + £499/mo
Ongoing
from £395/mo
Monthly work that compounds: content, outreach and a build partner.
- Social carousels£395/mo12 a month.
- Local SEO£495/mo
- AI short-form video and carousels£995/mo
- Done-for-you cold email£1,950/moDomains, warm-up, sending, replies. No setup fee.
- Fractional AI lead£2,250/moA day a month plus async.
- AI build partner£2,450/moOne new automation every month, cancel any time.
Custom AI agents
Priced by what the agent has to do.
An agent can be one task or a whole department’s workflow, so it’s priced in three tiers rather than one figure.
| Tier | What it covers | Price |
|---|---|---|
| Simple agent | One task, up to one connected system. Live in 1–3 weeks. | from £3,450 + £249/mo |
| Multi-step agent | Several connected workflows across 2–4 systems, with a person signing off. 4–10 weeks. | from £8,950 + £449/mo |
| Complex system | Cross-department, legacy systems, audit trails. Scoped in a discovery sprint first. | from £18,500 + £995/mo |
Compared
Typical UK agency prices, and ours.
“Typical” is the middle of the prices UK agencies publish, checked in October 2026.
| Service | Typical UK agency | Logica HQ |
|---|---|---|
| Paid discovery or audit | £2,000–£5,000 | Free audit; £1,250 sprint, credited |
| 10–20 page SEO website | £3,000 | £2,450 |
| Simple custom AI agent | £4,000 | from £3,450 |
| Multi-step AI agent | £12,000 | from £8,950 |
| Ongoing build retainer | £3,000/mo, often a minimum term | £2,450/mo, cancel any time |
How pricing works
No day rates, no lock-ins.
- 01
Fixed price, agreed first
You get a written scope and one price before any work starts. If the scope doesn't change, the price doesn't either.
- 02
No minimum term
Monthly plans run month to month. Stop whenever you like; what we built for you stays yours.
- 03
AI and messaging at cost
Model usage, texts, WhatsApp messages and call minutes are passed through at what we pay, with no markup.
- 04
Why we cost less
We build with our own engineering tooling and AI-assisted development, so you pay for the system, not for consultant days.
Fixed prices, agreed before work starts. No minimum term on monthly plans. AI usage and messaging fees passed through at cost, no markup.
Before you book
Pricing, answered straight.
Pricing
Why are your prices lower than other agencies?
Most of the cost in an agency quote is people's time. We build with our own tooling and AI-assisted engineering, which cuts the hours a build takes, and we pass that on instead of billing day rates.
What does "from" mean?
It's the price for the simplest version. More connected systems, more steps or extra pages raise it. You see the exact figure in the written scope before you commit.
Who owns what you build?
You do. The site, the automations and any custom code are yours, whether or not you keep a monthly plan with us.
What happens if something breaks?
On a monthly plan we monitor what's live and fix it. Without one, we quote any fix before we do it.
Is there anything you can't price here?
Very large or unusual builds. Those start with a discovery sprint (£1,250, credited against the build) that ends in a fixed quote.
Ready to stop the leak?
Tell us where enquiries are slipping through, and we’ll show you what to build first.