How we implement a voice agent
- Audit call: which calls you miss or make, and what each one needs.
- Scope: what it asks, what it books, who it puts through and what it never says. One fixed price.
- Build: the agent, its voice and its connection to your diary and CRM, on a test number.
- Testing: your team rings it with real and awkward calls until every answer is right.
- Go-live: calls forward from your existing number, which doesn't change. We read the call logs each week and tighten anything it got wrong.
One agent on one line is usually live in one to three weeks.
What is an AI voice agent?
A phone menu routes a call. A voice agent has the conversation. It understands what the caller says in their own words, answers from what you've given it, and acts on the answer.
| Voicemail | Phone menu | Answering service | AI voice agent | |
|---|---|---|---|---|
| Caller talks in their own words | To a recording | No | Yes | Yes |
| Books into your diary | No | No | Sometimes | Yes |
| Several calls at once | Yes | Yes | Depends on staff | Yes |
| Urgent calls put through | No | To one number | By message | Yes, on your rules |
How much does an AI voice agent cost?
There are two parts: the build, and the call minutes.
- An inbound receptionist starts at £695 to build.
- Outbound calling starts at £2,950 to build.
- Call minutes are billed monthly at cost, with no markup. We estimate yours from your call volume on the audit call.
Will callers know it's AI?
Some will. It introduces itself as your assistant, and anyone who asks for a person is put through or promised a call back.
Callers don't mind a voice that understands them. They mind being stuck. So most of the build is the handover rules, not the greeting.
Is it legal in the UK?
Yes. Answering your own calls is fine, and so are service calls like reminders. Marketing calls are stricter.
Recording calls
Callers are told at the start, as the ICO requires.
Reminders and callbacks
These are service messages, not marketing, as long as nothing is sold on the call.
Marketing calls
Automated marketing calls need the person's prior consent under PECR regulation 19. Ours only call people who agreed.
This is how we build, not legal advice.