Who wrote this, and how
Logica HQ wrote this guide. We are a UK AI engineering firm, and we appear in category three. Our entry is marked, and it includes our limits as well as our prices.
Every claim about a company or a price comes from that company’s own website or from a primary source such as the ICO or Propertymark. All of them are listed at the end, checked on 1 October 2026. Where we couldn’t verify something, we left it out. Where a company doesn’t publish a price, we say “price not published” rather than guess.
We haven’t ranked anyone. The providers are grouped by the kind of thing they sell, because the right choice depends on the problem you have, not on who is “best”.
Three kinds of provider
When people search for AI tools for estate agents, the results mix three different things together: the CRM you already use, single-purpose tools that bolt onto it, and firms that build systems around it. They solve different problems at very different prices.
| Category | What you get | Suits | Typical cost |
|---|---|---|---|
| Agency CRMs with built-in AI | Listing descriptions, message drafting, call handling and sale summaries inside software you already pay for | Agencies that are happy with their CRM and want AI without another supplier | Usually part of the subscription or a higher plan. Most don’t publish prices; Apex27 and Loop do |
| Specialist AI and lead tools | One job done well: valuation leads, out-of-hours enquiries, phone answering, viewing booking, prospecting | Agencies with one clear leak, such as portal leads going cold overnight | From free (Leadpro’s valuation tool) to per-branch monthly fees plus usage. Many quote only after a demo |
| Automation and AI build firms | Work built around your CRM and your process, joining up systems the products don’t | Agencies whose problem crosses several tools, or isn’t covered by their CRM’s AI | From a few hundred pounds per module (Logica HQ) to six figures for bespoke software (Softomate) |
Costs as published by the providers named below, checked 1 October 2026.
Category 1: estate agency CRMs with built-in AI
Start here. The big agency CRMs now ship AI aimed at the same jobs a build firm would quote for. If your CRM already writes your descriptions and answers out-of-hours calls, paying someone else to do the same thing is wasted money.
Street
Street’s AI page lists Street Cortex for enquiries, landlord sourcing, content and follow-ups; an AI call handler that answers 24/7 and captures leads; AI onboarding that drafts a listing from photos and floor plans; and sale summaries with prioritised next steps, plus a photo editor and a content writer set to your tone of voice. Its pricing page lists Street AI among the platform’s features. Suits agencies already on Street or moving to it. Price not published.
Alto
Alto Intelligence is a set of six “skills”: Appraisal Builder, Listing Writer, Property Matcher, Progression Chaser, Message Writer and Alto IQ, which answers questions about your own figures. Alto says nothing sends without your approval, with one exception: Property Matcher runs on its own once you’ve approved its matching at setup. Alto also connects to the specialist tools Bridge AI and Nesti, covered below. Price not published.
Reapit
Reapit’s AI page lists AI property descriptions, applicant screening through Reapit Bookings, appointment scheduling, prompts for client messages and one-click EPC and UPRN data. Its newer platform, RAI, adds a voice-first copilot, an AppMarket of task-specific agents and a no-code agent builder; Reapit’s April 2026 announcement put the copilot in summer 2026 and the builder after it, so check what is live on your account before you buy anything that overlaps. Suits larger and multi-branch agencies already on Reapit. Price not published.
Apex27
One of the few CRMs that publishes its price: £35 per user per month excluding VAT, rolling monthly, with a free 30-day trial. Its AgentAI receptionist answers calls, takes viewing and valuation requests, routes tenant maintenance issues and logs everything into Apex27, for £150 a month plus 20p a minute, cancel any time. Apex27 is upfront that each receptionist needs a significant amount of setup.
Rex
Rex’s UK estate agency CRM includes AI Assist, a conversational assistant inside the CRM for admin by voice or text, and AI Prospecting, which builds a ranked daily call list from CRM activity. AI Nurture, AI Manage and AI Automations are listed as coming in late 2026. Its plans page puts Rex AI in the Professional tier, not Starter. Price on request.
Loop
Loop publishes its prices: £100 a month for the first user and £50 for each additional user, on a 30-day rolling contract. We found no AI features named on its website or pricing page. If you run Loop and want AI on your enquiries, it will come from category two or three.
When this category is enough: if your CRM’s description writer and call handling cover the problem, use them. Turn the features on, run them properly for a month, and only look further if something specific is still being missed. Most agencies should stop here first.
The limit of this category: the AI only sees what is inside that CRM, and it behaves the way the vendor designed it. If enquiries reach you through WhatsApp, a portal inbox, the phone and a website form, and the CRM’s AI covers one of those, the other gaps stay open. You also can’t change how it works beyond the settings you’re given, and switching CRM to get a feature is a large job for a small gain.
Category 2: specialist AI and lead tools for UK agents
These tools do one job, usually in the first minutes of an enquiry, and connect to your CRM. They suit an agency that knows exactly where it loses business and wants that one gap closed without changing anything else.
Leadpro
Leadpro sells an Instant Valuation Tool built on Land Registry data, a Lead Responder that qualifies leads with questionnaires, an Autocaller that rings valuation leads within seconds, an AI Assistant for capturing and qualifying valuation, viewing and instruction enquiries in and out of hours, and AI Voice for calls. It publishes prices on its homepage: the valuation tool, dashboard and lead responder are listed as free (the valuation tool with a condition of up to three branch agents), Lead Parser is £79 per branch per month for 300 leads then 4p a lead, and Autocaller is £42.50 per branch per month for 150 minutes then 4p a minute. We found no published price for the AI Assistant or AI Voice.
Bridge AI (in Alto as Lead Flow)
Alto’s integration page describes Bridge AI qualifying lettings applicants and booking viewings 24/7 over WhatsApp and email, then writing the appointments into the Alto diary. It answers applicants’ questions from the listing details. Suits lettings teams on Alto with high applicant volumes. Price not published on that page.
Nesti
According to Alto’s integration page, Nesti handles phone calls, WhatsApp messages and web chat, qualifies leads, and logs each conversation back into Alto as a file note. Suits Alto agencies that want one assistant across several channels rather than a tool per channel. Price not published there.
Lettings Quest
An AI voice agent for UK estate and letting agents that answers the phone 24 hours a day, books viewings or valuations while the caller is on the line, logs maintenance calls and writes summaries to the CRM. It names Reapit, Alto, Street, Expert Agent, Jupix and Dezrez, plus Google Calendar and Outlook. Price not published; the site says the figure comes from a demo.
Spectre
A prospecting and marketing suite for UK agents covering direct mail, email, social posts, property reports and websites. Its AI layer, Spectre AI, scores “propensity to sell” for sales campaigns and “propensity to let” for lettings. Suits agencies that win instructions by prospecting rather than by answering inbound leads faster. Price not published.
Yomdel (for comparison)
24/7 managed live chat for estate agencies, staffed by trained human operators, with Facebook Messenger integration. It isn’t AI. We include it because it is the obvious alternative to a chat agent: people answering instead of software. Price not published.
The limit of this category: each tool owns one stage of the enquiry. Add three and you have three suppliers, three logins, three bills with usage charges on top, and a CRM record that depends on every integration staying healthy. Before signing, check that the tool names your CRM, ask whether the sync is two-way, and find out what happens to a lead when the integration fails.
Category 3: automation and AI build firms
These firms build around what you already run instead of selling you a product. Prices run from hundreds of pounds to six figures, few firms publish them, and estate agency case studies are rare and usually anonymised. Judge them on what they will commit to in writing.
Logica HQ (this is us)
A UK AI engineering firm that builds websites, AI automation and custom AI agents, connected to the CRM an agency already runs rather than replacing it. Our prices are fixed and published: speed-to-lead £495 + £149/mo; WhatsApp AI assistant £1,750 + £99/mo with Meta’s message fees at cost; website chat agent £1,250 + £89/mo; CRM integration from £1,250 + £79/mo (two-way sync £2,450 + £149/mo); custom agents from £3,450 + £249/mo. No minimum terms. Full list on our pricing page.
Softomate Solutions
A software house in Stanmore, London, that builds bespoke estate and letting agency software: Rightmove, Zoopla and OnTheMarket connections, Reapit and Jupix connectors, AI lead scoring, and AML and Right to Rent workflows. It publishes fixed-price tiers set after discovery, from £25,000–£45,000 for one to three fee earners up to £100,000–£150,000+ for fifteen or more, including source-code transfer at sign-off. It publishes anonymised agency case studies. Suits agencies replacing or extending their software, not adding one feature.
Property Automations AI
A London firm that builds automation for UK letting agents and property management companies, with a live Goodlord integration for clerk onboarding and invoice processing. It publishes one price: a £3,000 strategy audit that covers the first automation build, followed by a monthly retainer agreed after launch. Its named client is an inventory and inspection firm rather than an agency. Suits lettings and management teams on Goodlord.
Silverstone AI
A London studio with a US-based team that builds lead capture, fast portal lead response, viewing booking from live calendars and CRM sync for estate agents. It names Reapit, Alto, Street and Jupix alongside Rightmove, Zoopla and OnTheMarket, and works for US brokerages too. No prices published and no estate agency clients named.
The limit of this category, including ours: a build firm carries more risk than a product. You depend on a small team, the work is only as good as the brief, and few firms publish named estate agency results. Ask who owns the code and the accounts, what happens if the firm stops trading, and what a change costs after launch.
For Logica HQ specifically: we don’t have an estate agency case study to show you yet, so judge us on what you can check before a call. Our prices are fixed and published, there are no minimum terms, the work is built on the CRM you already pay for, and the engineering is ours, including connecting systems that weren’t designed to talk to each other. You can see how we approach agency work on our estate agents page.
How to choose: start from the leak, not the tool
Write down the one place you lose the most time or business. Then match it to the cheapest option that fixes it.
Descriptions and vendor updates take too long
Use your CRM. Street, Alto and Reapit all ship listing writers, and Alto and Street draft messages too. Have a person check every description before it goes live; the material information rules below still apply.
Portal and website leads go cold out of hours
If your CRM has call handling (Street, Apex27), test it first. If not, look for a specialist tool that names your CRM, such as Leadpro, Lettings Quest, or Nesti on Alto. A build such as speed-to-lead earns its place when enquiries arrive across channels a single tool doesn’t cover.
Applicants want to use WhatsApp
On Alto, Bridge AI and Nesti already work over WhatsApp. On another CRM, a WhatsApp assistant that writes into your CRM is the usual route.
Website visitors leave without asking anything
A human chat service such as Yomdel, or an AI website chat agent that answers from your listings and hands over to a person.
Sales stall and nobody chases
Check Alto’s Progression Chaser and Street’s sale summaries before paying for anything new. Build only if your CRM doesn’t cover it.
Your data sits in systems that don’t talk
That is an integration problem before it is an AI problem. A CRM integration fixes the plumbing; AI on top of messy data just makes faster mistakes.
You need something nobody sells
A custom agent, built and priced for one task. Lettings and block management teams often land here; see our property management page.
UK rules that apply whichever provider you pick
Marketing messages need consent. The ICO’s guide to electronic mail marketing says you must not send marketing by email, text or direct message, including WhatsApp, without specific consent. The exception, the “soft opt-in”, covers people who bought or negotiated to buy something similar from you and were given a simple way to opt out, both when you took their details and in every message. Answering an applicant’s enquiry is one thing; an AI assistant that starts sending them other properties or mortgage offers has moved into marketing, and needs the consent to match.
Automated decisions need safeguards. If an AI makes a solely automated decision with a significant effect on someone, UK data protection law, as amended by the Data (Use and Access) Act 2025, requires safeguards: telling the person, letting them make representations, giving them genuine human intervention, and letting them contest the decision. The ICO’s draft guidance on ADM safeguards was updated on 31 March 2026. The simplest design for tenant screening is for the AI to qualify and summarise, and for a person to decide.
AI-written listings are still your listings. Propertymark explains that since the Digital Markets, Competition and Consumers Act took effect on 6 April 2025, leaving material information out of a listing is treated as an unfair commercial practice whether or not it changed the buyer’s decision, and that NTSELAT’s Parts A to C guidance was withdrawn. The government’s home buying and selling reform roadmap says it will publish non-statutory guidance on the information property listings should include. A description writer can draft well, but it doesn’t know about a short lease or a flood risk unless someone tells it. A person should check every listing before it goes out.
Questions to ask any provider
Ask these of a CRM vendor, a specialist tool or a build firm, us included. Get the answers in writing.
- Which CRM do you integrate with, by name? Is the sync two-way, and can I see it working on a test account?
- What does the AI send or decide without a person approving it first?
- Where is our data processed and stored, and will you sign a data processing agreement?
- What happens to our data, conversation history and any configuration if we leave?
- What is the price, the minimum term and the notice period? Which usage charges, such as minutes, messages or leads, sit on top?
- Can you name an estate or letting agency using this that I can speak to? (Ask us too.)
- Who makes changes after launch, how quickly, and what does a change cost?
The short answer
Most agencies should start with the AI already in their CRM and give it a fair trial. If one gap remains, a specialist tool that names your CRM is usually the cheapest fix. A build firm is worth paying when the problem crosses several systems, when the tool you need doesn’t exist, or when you want to own how the thing works. Whoever you choose, keep a person in charge of what goes out under your agency’s name.