How much does a bespoke CRM cost?

Connecting the CRM you already have starts from £695. A full bespoke CRM starts from £6,950, at a fixed price agreed after a £495 discovery sprint, and the sprint fee is credited in full against the build. The price depends on stages, users, integrations and how much data comes across.

How long does bespoke CRM development take?

It depends on the number of stages, users and integrations. The discovery sprint ends with a timeline alongside the fixed price, so you know both before the build starts.

Should we customise HubSpot instead of building?

Often, yes. If most of your process fits and the gap is an integration or a few custom fields, extending the CRM you have is the cheaper route. A bespoke build makes sense when the gaps are the core of how you work.

Can you move our data out of HubSpot, Pipedrive or Salesforce?

Usually, yes. Contacts, companies and deals can be exported, and most plans offer an API for the rest. We check what your plan allows during discovery, then move the data and check it before you switch.

Can it connect to Xero or QuickBooks?

Yes. Both have APIs, so invoices and payment status can pass between the CRM and your accounts without retyping. VAT is still worked out in your accounts software.

Who owns the code and the data?

You do. The code, the database and the accounts it runs on can all be in your business's name, written into the scope before you sign.

Part of Custom Agents

A bespoke CRM, built around how your business actually runs.

A bespoke CRM is customer software written for your business, so the stages, fields and screens match how you sell and deliver. We design and build them, connect them to Xero, QuickBooks, email and WhatsApp, and hand you the code and the data. If HubSpot or Pipedrive already fits, we'll tell you to keep it.

Many firms looking for a bespoke CRM have already tried a subscription one. It worked for a while, then the workarounds started: a spreadsheet on the side, and fields renamed to mean something else. This page covers when building your own is worth it, and when it isn't.

Updated 5 November 2026

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The problem

Where off-the-shelf CRMs stop fitting.

Subscription CRMs are designed around a sales team: a lead, a deal, a pipeline, a close. If your work carries on after the sale, with surveys, jobs, certificates or renewals, that part ends up somewhere else.

Per-seat pricing adds a second pressure. Everyone who needs to see a customer record needs a licence, so access gets rationed and records go stale.

How it works

How a bespoke CRM build runs.

01
Discovery sprint
We map how a customer moves through your business and what each person needs to see. You get a written scope and a fixed price. The sprint is £495, credited in full against the build.
02
Build
Your stages, fields, screens and permissions, built in short rounds you can click through as it takes shape. Integrations are wired in as each one is ready.
03
Move your data and train the team
Customers, deals, jobs and notes come across from your current CRM or spreadsheets, checked against the originals. The old system stays read-only until you trust the new one. Each person gets a walkthrough of the screens they'll use.
04
Support
Monthly support with no minimum term: monitoring, fixes and changes as the business changes.

Pricing

What bespoke crm costs.

Bespoke CRM
£495 discovery sprint, credited in full. Connecting your current CRM from £695.
from £6,950

Fixed prices, agreed before work starts. 30-day refund if it doesn't do what we agreed. Monthly support with no minimum term. AI usage and messaging fees passed through at cost, no markup. All prices

Should you buy HubSpot or Pipedrive, or build your own?

Buy one if it fits. HubSpot, Pipedrive, Salesforce and Zoho are mature and quick to start. For a team whose process looks like theirs, any of them costs less than a build. If that's you, we'll say so on the audit call.

When a subscription CRM fits, and when a bespoke one is worth it
	Subscription CRM	Subscription CRM plus integrations	Bespoke CRM
Fits when	Your process matches the template	The CRM is right but data is retyped between tools	Your process is how you win work, or no CRM bends to it
Cost shape	Monthly fee per user	Monthly fee plus a one-off build	One-off build, then hosting and support
Changes	Whatever the vendor ships	Around the CRM's edges	Whatever you need, when you need it
Your data	In the vendor's system, exportable	Same, with copies where you need them	In a database you own

Signs a bespoke CRM is worth pricing:

You pay per-seat fees for people who only need to look things up.
The same customer is typed into the CRM, the job sheet and the accounts.
The stages that matter most sit in a spreadsheet beside the CRM.
You've hit a limit the vendor won't lift.

What we build into a bespoke CRM

Sales pipeline
Your own stages from first enquiry to signed order, with the fields each stage needs and a nudge when a deal goes quiet.
Quotes and jobs
Quotes built on your price list, turned into jobs when they're accepted, then scheduled and tracked to completion. See quoting automation.
Customer records
One record per customer, with every call, email, quote, job and invoice against it.
Accounts integration
Invoices and payment status passed between the CRM and Xero or QuickBooks, so nothing is typed twice.
Email and WhatsApp
Enquiries and replies from your inbox and WhatsApp filed against the right customer automatically. See the mailbox-to-jobs build for the email side.
Reporting
Dashboards for the numbers you run the business on, such as pipeline value, jobs in progress and money owed.
AI where it earns its place
Replies drafted and attachments read, with a person approving before anything is sent. Anything the model isn't sure about goes to a person.

How much does bespoke CRM development cost?

It depends on how many stages, users and connected systems it has, and how much data comes across. Our starting prices:

Connecting the CRM you already use to your other tools: from £695, or from £1,450 for two-way sync.
A full bespoke CRM: from £6,950, at a fixed price agreed after a £495 discovery sprint that's credited in full against the build.

Every price is fixed and agreed before work starts, with a 30-day refund if it doesn't do what we agreed. Support after launch is monthly with no minimum term. Any AI usage or messaging fees are passed through at cost.

Compare a build with what your current CRM costs over three years, not one. The per-user arithmetic is on our job management page.

Who owns a bespoke CRM?

You do. The code, the database and the hosting account can all be in your business's name, and that's written into the scope before you sign.

If you stop working with us, another developer can pick it up from the code. Your data can be exported whenever you want it.

What it depends on

What we need from you.

A CRM is only as good as its fit, so the build starts with how your business runs today.

An export of what you have
Customers, deals, jobs and notes from your current CRM or spreadsheets, so nothing starts from blank.
Access to the tools it connects to
Your accounts software, inbox and calendar. Xero and QuickBooks both have APIs, so invoices can pass across without retyping.
Time with the people who'll use it
Half an hour with the people who sell and the people who deliver, because they know where the current system fails.

Let’s talk

CRM and job management
Buy or build for job management, with the per-user maths.
Quoting automation
Quotes drafted from the enquiry on your own prices.
WhatsApp automation
Customer messages answered and filed against the right record.
Custom AI agents
Agents that draft, read and file inside the systems you run on.
How much does a custom CRM cost in the UK? Build, buy or connect
Developers' published prices put a custom CRM at five figures for a basic system and six for the largest, plus upkeep every year; ours starts from £6,950. Connecting the CRM you have costs far less, from £695, and on a cheap per-user plan buying stays cheapest for years. Prices checked 6 November 2026.

FAQ

Bespoke CRM, answered straight.

Bespoke CRM

How much does a bespoke CRM cost?
Connecting the CRM you already have starts from £695. A full bespoke CRM starts from £6,950, at a fixed price agreed after a £495 discovery sprint, and the sprint fee is credited in full against the build. The price depends on stages, users, integrations and how much data comes across.
How long does bespoke CRM development take?
It depends on the number of stages, users and integrations. The discovery sprint ends with a timeline alongside the fixed price, so you know both before the build starts.
Should we customise HubSpot instead of building?
Often, yes. If most of your process fits and the gap is an integration or a few custom fields, extending the CRM you have is the cheaper route. A bespoke build makes sense when the gaps are the core of how you work.
Can you move our data out of HubSpot, Pipedrive or Salesforce?
Usually, yes. Contacts, companies and deals can be exported, and most plans offer an API for the rest. We check what your plan allows during discovery, then move the data and check it before you switch.
Can it connect to Xero or QuickBooks?
Yes. Both have APIs, so invoices and payment status can pass between the CRM and your accounts without retyping. VAT is still worked out in your accounts software.
Who owns the code and the data?
You do. The code, the database and the accounts it runs on can all be in your business's name, written into the scope before you sign.

Ready to stop the leak?

Tell us where enquiries are slipping through, and we’ll show you what to build first.

Let’s talk

A bespoke CRM, built around how your business actually runs.

Where off-the-shelf CRMs stop fitting.

How a bespoke CRM build runs.

Discovery sprint

Build

Move your data and train the team

Support

What bespoke crm costs.

Bespoke CRM

Should you buy HubSpot or Pipedrive, or build your own?

What we build into a bespoke CRM

Sales pipeline

Quotes and jobs

Customer records

Accounts integration

Email and WhatsApp

Reporting

AI where it earns its place

How much does bespoke CRM development cost?

Who owns a bespoke CRM?

What we need from you.

An export of what you have

Access to the tools it connects to

Time with the people who'll use it

Often paired with.

Bespoke CRM, answered straight.

Bespoke CRM

Ready to stop the leak?