Gyms and fitness clubs

CRM software for gyms

Most UK gyms don't need a separate CRM: gym management software such as Resamania, ClubRight, Glofox or TeamUp already holds members, leads, bookings and direct debits. What it tends not to do well is the follow-up: replying to enquiries in minutes, turning trials into memberships, and noticing the member who has stopped coming before they cancel. That's where custom work fits.

We're an AI engineering firm. We build the follow-up, messaging and call handling around the gym software you already run, and write it back there.

Which gym software do UK gyms use?

Independent gyms, boxing and martial arts clubs and boutique studios mostly run one of a handful of systems. Each holds members, direct debits, bookings and access, and each has a CRM of some kind for leads. They differ in who they're built for and whether anything outside can connect to them.

UK gym management software, and how custom work connects
SoftwareBuilt forHow we'd connect to it
Resamania (formerly Xplor Gym)Gyms and clubs; CRM, embedded payments and access control, hosted in UK data centresAPI access confirmed with you before we build
ClubRightIndependent gyms, martial arts and boxing clubs; direct debits, bookings, access control, member appChecked case by case
GlofoxBoutique studios: yoga, Pilates, spin, martial artsIts API, which you apply for
TeamUpIndependent studios and PT businessesIts Business API and webhooks
LegendHealth clubs, leisure centres and multi-site operatorsChecked case by case
MindbodyLarger studios and chains, with marketing built inChecked case by case
GymcatchIndependent instructors and small studiosNo public API and no Zapier, so no route in

From vendor sites and published comparisons, September 2026. Links under Sources.

Do we need a separate CRM on top of our gym software?

Rarely. A second CRM means leads in one place and members in another, and someone copying between them. The better question is what your gym software's CRM doesn't do.

Gym software, a general CRM, or custom work around the gym software
What you needYour gym software's CRMGeneral CRM (HubSpot, Zoho)Custom work around your gym software
Members, payments and check-insBuilt inCopied in, if at allRead from the gym software
Lead captureForms and a lead listStrongFrom every channel into the gym software
Replying fast and following upEmail templates, variesSequences, but blind to check-insReplies on WhatsApp and by phone, based on what the member actually did
Spotting members about to leaveReports, if you lookNo attendance dataAlerts from falling visits
Best forEvery gym, as the baseChains with a marketing teamGyms losing leads and members between the gaps

How do we follow up enquiries and free trials before they go cold?

Someone messages about membership from an Instagram ad at 9pm. If the reply comes the next afternoon, they've often signed up somewhere else or lost interest. And someone halfway through a free week who hears nothing from the gym rarely joins at the end of it.

  • A reply within minutes on the channel they used, with a tour or trial slot to book.
  • A welcome on day one of the trial, with the classes or induction booked.
  • A check-in mid-trial from a named coach, based on whether they've actually been in.
  • A membership offer before the trial ends, and a name on the staff call list if they don't take it.

On Glofox or TeamUp this runs on their APIs; see the Glofox and TeamUp pages for the detail.

How do we stop members quietly cancelling?

Members rarely cancel on a whim. They stop coming first, then notice the direct debit. Your check-in data shows the drop weeks before the cancellation, but nobody has time to read it.

  • Falling visits flagged

    A member who usually comes three times a week and hasn't been in for a fortnight gets a message from a coach, and the coach gets a note.

  • Failed payments chased kindly

    A failed direct debit gets a friendly message with a link to update details, before it becomes arrears.

  • A freeze offered

    Where your terms allow it, members who want to stop for injury or travel are offered a freeze.

  • Win-back after they've gone

    Former members hear from you after a set time, with a reason to come back. See reactivation.

None of this should make cancelling harder. New UK subscription rules under the DMCC Act, now expected in spring 2027, will require clear renewal notices and easy cancellation, so we build retention as a conversation, not a barrier.

Who answers the phone when the front desk is empty?

Plenty of independent gyms are unstaffed for part of the day, and the owner is often coaching a class. The calls are mostly the same few questions.

Handling gym calls nobody's there to take
The callVoicemailAI receptionist
"How much is membership?"Rings the next gymAnswers from your price list and offers a tour
"Can I get a day pass?"Rings the next gymAnswers and sends the booking link
"Do you have personal trainers?"Call back laterExplains PT options and passes the lead to a trainer
"I want to cancel"Call back laterFollows your cancellation process and logs it; never stalls it
Record of the callThe voicemailA note on the lead or member record

More on how these work on our AI receptionist page.

Software UK gyms run

The gym management systems we'd expect to connect to. Glofox and TeamUp have published APIs we've documented; for the others we confirm the route before we build.

  • Resamania

    Gym CRM with embedded payments and access control, hosted in UK data centres; the UK name for what was Xplor Gym.

  • ClubRight

    Membership management for independent gyms, martial arts and boxing clubs: direct debits, bookings, access control and a member app.

  • Glofox

    Booking, memberships and payments for boutique studios, with an API you apply for.

  • TeamUp

    Booking and payments for independent studios and PT businesses, with a Business API and webhooks.

  • Legend

    Leisure management software for health clubs, leisure centres and multi-site operators.

  • Mindbody

    Booking, payments and marketing for larger studios and chains.

  • Ashbourne

    Membership management and direct debit collection for gyms and clubs.

  • Gymcatch

    Booking for independent instructors; no public API, and it states it can't integrate with Zapier.

On something else, or running memberships from a spreadsheet and a payment provider? We check what it can export or connect to before we suggest anything.

FAQ

Questions gyms ask.

Gyms

  • What is the best CRM software for gyms in the UK?

    Usually the one in your gym management software. Resamania and ClubRight suit UK gyms and clubs, Glofox and TeamUp suit boutique studios and PT businesses, and Legend suits leisure centres and multi-site operators. Choose on payments, access control and whether it lets other tools connect.

  • Can AI answer gym enquiries?

    Yes. It can answer prices, opening hours, day passes and class questions from your own information, by phone, WhatsApp or website chat, and book a tour or trial. Anything it can't answer goes to a person.

  • Can it spot members who are about to cancel?

    If your software records check-ins, yes. It compares each member's visits with their usual pattern and flags the ones dropping off, so a coach can get in touch while they're still a member.

  • Does it work with Glofox, TeamUp, ClubRight or Resamania?

    Glofox and TeamUp publish APIs, which we've documented on their pages. ClubRight and Resamania we check with you before quoting. Gymcatch has no API, so we'd work around it rather than with it.

  • Can it chase failed direct debits?

    It can send a friendly message when a payment fails, with a link to update details, and remind them before the next attempt. Collection itself stays with your payment provider.

  • Will it make cancelling harder for members?

    No. It follows your cancellation process and logs it. Offering a freeze or asking why someone is leaving is fine; stalling them isn't, and the DMCC Act's subscription rules, expected in spring 2027, will require easy cancellation.

  • Do we need to change our gym software?

    No. Everything we build works around it. Switching systems means moving direct debit mandates, which is rarely worth it just to add follow-up.

Ready to stop the leak?

Tell us where enquiries are slipping through, and we’ll show you what to build first.